The good version of everyday.

Everything, one place

The good version of everyday.

Home, beauty, tech, fitness and the small things you use without thinking. Bought direct from the factory floor, sold without the retail markup.

4.8 average from 9,000+ orders
  • Free shipping over $75
  • 2-year warranty
  • 30-day returns
  • Ships from the US

Free US shipping over $75

Direct from the factory, not the showroom

2-year warranty on everything

30-day returns

One box, one warehouse

Shop by category

Five aisles, one warehouse

A pan, a pair of earbuds and a robe arrive in the same box, on the same day.

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Most ordered

Bestsellers this month

The pieces people put in the cart first — and come back for.

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Built for the kitchen you actually cook in
Up to 48% off

Home & Kitchen

Built for the kitchen you actually cook in

Pans that keep releasing after a year, glass that goes fridge to oven, and boards that outlive the knife.

Shop Home & Kitchen

New in Home & Kitchen

Cookware, storage and the pieces that live on the counter.

All home & kitchen

Skin & hair

Beauty

Devices and everyday care that hold up past the first week.

All beauty

Why the price works

Half the price is not half the product

There is no trick here, just a shorter path between the factory and your door.

01 — Where it comes from

The same factory, minus the badge

We buy from the plants that supply the names on the showroom floor. What changes between their price and ours is the distributor, the retail buyer and the store rent — not the steel.

02 — How we choose

Fifty pieces, not fifty thousand

A deliberately small catalogue means we order deep on each item and pay less per unit. It also means we can actually stand behind everything we list.

03 — What happens after

Two years, handled by us

One warehouse in the US, so your whole order ships together. If something fails, the claim comes to us — not to a licensing company on another continent.

Small hardware

Tech & Wearables

The things that earn their place in the bag.

All tech
The eight hours everything else depends on

Rest & recovery

The eight hours everything else depends on

Weighted blankets, silk that is kind to hair, a ring that tracks sleep without a screen, and modal you would answer the door in.

Shop rest

Train and recover

Fitness & Recovery

Half of getting stronger is what you do afterwards.

All fitness

Carry and wear

Everyday

What you wear, carry and sleep in when nobody is watching.

All everyday

Verified buyers

9,000 orders, 4.8 stars

A month in, this is what people wrote.

★★★★★

Forty hours is not marketing

Flew to Lisbon and back on one charge with noise cancelling on the whole way. The sand colour looks far better in person than on screen.

Tomas R. · Boston, MAVerified buyer
★★★★★

I sleep through the night now

Fifteen pounds was the right call for me at 140. The beads stay put, so there is no cold corner at 3am. It is heavy to wash, fair warning.

Hannah B. · Nashville, TNVerified buyer
★★★★★

The ring does what the $350 one does

Sleep staging lines up with what my watch said, battery genuinely goes a week, and there is no screen to pull me in at 2am. Titanium finish has not scratched at the gym.

Devon K. · Austin, TXVerified buyer
★★★★★

Grips better once you sweat

Cork is strange at first because it feels dry, then twenty minutes in it is the grippiest mat I have used. No smell out of the box either.

Jordan P. · Seattle, WAVerified buyer
★★★★★

Ordered four things, one box

Pan, mugs, a tote and the diffuser. Everything came in a single box two days later, which is not what I expected from a site I had not heard of. The pan is the one I reach for now.

Marissa T. · Portland, ORVerified buyer
★★★★★

Ten minutes, three nights a week

Bought the LED mask expecting to abandon it in a drawer. Six weeks in and the texture on my cheeks is noticeably calmer. The strap is soft enough that I forget it is on.

Priya N. · Chicago, ILVerified buyer
★★★★★

Quiet enough to use at 6am

The massage gun does not wake my partner, which was the whole point. Four stars only because the case could hold the heads better — they rattle loose in a gym bag.

Sam O. · Denver, COVerified buyer
★★★★★

Silk that survived the washing machine

Washed on delicate twice already and it still has the sheen. My hair is visibly less tangled in the morning, which I did not really believe would happen.

Elena V. · Miami, FLVerified buyer

Before you order

The questions we get most

If yours is not here, write to us — a person replies within one business day.

Read the full FAQ
Where do you ship from, and how long does it take?

Everything ships from our warehouse in the United States. Orders placed before 2pm ET usually leave the same business day and arrive in 3–5 business days. Shipping is free over $75 and $6.90 below that.

Why is the same quality cheaper here?

Because there is no chain between the factory and you — no distributor, no retail buyer, no store rent. We keep the catalogue small and order deep, which is the only real lever on unit cost.

What does the 2-year warranty cover?

Manufacturing defects on everything we sell: failed motors, batteries that stop holding charge, coatings that flake, seams that give. Write to us with a photo and we replace it — no third-party claim form.

Can I return something I simply did not like?

Yes. Thirty days from delivery, no explanation needed, as long as it is in resalable condition. We send a prepaid label and refund as soon as the carrier scans it — we do not wait for it to reach the warehouse.

Can I order from several categories at once?

That is how most orders here look. Everything sits on the same shelf, so a pan, a pair of earbuds and a robe ship in one box and arrive on the same day, at no extra cost.

My parcel says delivered but it is not here.

Check with neighbours and around the building first — it turns up within a day more often than not. If it has not, write to us and we open a claim and send a replacement without waiting for it to resolve.

Free shipping over $75Ships from the US, 3–5 days
2-year warrantyOn everything we sell
30-day returnsNo explanation needed
Real humansWe reply within one business day